In 1981, Don Gandy asked to have dinner with William M. Windsor. Don was the CEO of a company that was acquiring businesses in the imprinted sportswear industry.
At Alaman’s Mexican restaurant in Dallas, Don wrote something on a little piece of paper and put it in the center of the table. He told me to take the paper and look at it ONLY if I was interested in selling my imprinted sportswear magazines, trade shows, and conferences.
I had never thought about selling. I had never considered what the business might be worth. We were doing $6 million in revenues at the time.
I asked how many zeros were after the range of numbers written on the paper. I decided I was interested in selling.
Rather than sell to Don Gandy, I hired a publishing consultant, Mark Schrimpf, to do a valuation and seek buyers. Three large U.S. publishing companies were interested, and I sold to Gralla Publications in October 1981.
In 1978, William M. Windsor launched the Imprinted Sportswear Shows for the “imprinted sportswear industry.” He founded Windsor Presentations to own the first trade show. Business #13.
After a year in Dallas working out of a desk in the corner of the master bedroom in a small apartment, Bill opened an office in the Dallas Petroleum Center.
The office was for both Windsor Communications and Windsor Presentations.
Bill hired a receptionist. She was quickly promoted to editor of IMPRESSIONS Magazine. The first event produced by Windsor Presentations was a huge success, so the business was moved to a much larger office. Within a year, the staff grew from one to 17.