Bill Windsor has launched a web content agency. Bill and his staff will write articles, website content, product descriptions, press releases, social media posts, blogs, eBooks, white papers, and newsletters for all types of clients.
There are a billion websites on the internet, and they all need content. The content is published online in hopes of drawing customers and prospective customers in hopes of making a sale.
Most Website Content Fails With Search Engines
Most websites fail in attracting potential customers through searches on Google, Yahoo, Bing, and other search engines. These sites are unsuccessful because they do not contain properly written content.
Bill and His Writers Produce Search Engine-Friendly Website Content
Bill and his team write interesting content designed to get the attention of readers. The articles are written with search engine optimization as the goal.
The proper keywords are used the appropriate number of times on each page. Other tactics are used for readability and to appeal to Google and the other search engines.
About Bill Windsor
Bill has spent most of his career as a manager of writers and editors. He was the owner, CEO, president, vice-president, and/or publisher of over 100 trade magazines during his career. He has written books, screenplays, manuals, and web content galore. He set up his first website in 1994, and he’s been doing it ever since.
In 1981, Don Gandy asked to have dinner with William M. Windsor. Don was the CEO of a company that was acquiring businesses in the imprinted sportswear industry.
At Alaman’s Mexican restaurant in Dallas, Don wrote something on a little piece of paper and put it in the center of the table. He told me to take the paper and look at it ONLY if I was interested in selling my imprinted sportswear magazines, trade shows, and conferences.
I had never thought about selling. I had never considered what the business might be worth. We were doing $6 million in revenues at the time.
I asked how many zeros were after the range of numbers written on the paper. I decided I was interested in selling.
Rather than sell to Don Gandy, I hired a publishing consultant, Mark Schrimpf, to do a valuation and seek buyers. Three large U.S. publishing companies were interested, and I sold to Gralla Publications in October 1981.
I retired. That lasted for less than a year.
In May 1980, William M. Windsor launched Ink, Inc., the business magazine for the screen printing industry.
In 1979, Bill Windsor created the Imprinted Sportswear Association, and this company launched the Imprinted Sportswear News. Business #16.
In 1979, William M. Windsor launched his first consumer magazine, Texas Sports.
In 1977, William M. Windsor launched IMPRESSIONS Magazine as the magazine for what Bill named the “imprinted sportswear industry.” Business #12.
In quite a coup, Bill was able to get Farrah Fawcett for the cover of the premiere issue of IMPRESSIONS.
After the first two issues, Bill and Barbara sold The Wear-House, The Graphics House, and The Shirt Tale line. Bill retained the manufacturing business for Shirtcans. Bill moved the publishing company to the Dallas, Texas area – Richardson, Texas.
The magazine is still going strong after 41 years.