After a year off the busy Park Avenue in Winter Park, Florida, Bill was able to convince wealthy orange grove owner and real estate owner, Jerry Chicone, to rent him a 1,600-square-foot store at 435 Park Avenue South. The impact was a huge increase in retail sales.
With this move, Bill acquired an advertising specialties business from Tom Bonneville and expanded it into a retail operation. Bill sold over 100,000 items that could be personalized for businesses, clubs, and more. Business #9.
Bill’s biggest advertising specialties client was Disney. Bill sold all of the Do Not Disturb signs and shower caps used in the original hotels at Walt Disney World.
To expand on Park Avenue, Bill needed some money. With the support of dear old Dad, Bill borrowed $10,000 from Sun First National Bank. He did manage to repay it.
A fabulous cartoonist, West Reid, did the artwork for The Wear-House.
The business had a number of products that schools could sell for fundraising projects.
Windsor Enterprises was the company that William M. Windsor formed when he moved to Winter Park, Florida from Rolling Meadows, Illinois. Business #6.
In 1981, Don Gandy asked to have dinner with William M. Windsor. Don was the CEO of a company that was acquiring businesses in the imprinted sportswear industry.
At Alaman’s Mexican restaurant in Dallas, Don wrote something on a little piece of paper and put it in the center of the table. He told me to take the paper and look at it ONLY if I was interested in selling my imprinted sportswear magazines, trade shows, and conferences.
I had never thought about selling. I had never considered what the business might be worth. We were doing $6 million in revenues at the time.
I asked how many zeros were after the range of numbers written on the paper. I decided I was interested in selling.
Rather than sell to Don Gandy, I hired a publishing consultant, Mark Schrimpf, to do a valuation and seek buyers. Three large U.S. publishing companies were interested, and I sold to Gralla Publications in October 1981.
I retired. That lasted for less than a year.
In September 1981, Bill Windsor sponsored another Imprinted Sportswear Show in Dallas, Texas.
Bill was now producing four shows annually.
In September 1980, William Windsor launched the Imprinted Sportswear Show in Atlantic City, New Jersey.
Bill Windsor founded Little Rascals in 1980, a typesetting business.
Little Rascals did all of the computerized typesetting for Bill Windsor’s publications and other companies.
In May 1980, William M. Windsor launched Ink, Inc., the business magazine for the screen printing industry.
In March 1980, Bill Windsor launched the Imprinted Sportswear Show in New Orleans, Louisiana.
The staff had grown to over 80 people by 1980.
The businesses moved to a new office on Dallas North Parkway in Dallas, Texas.
Bill Windsor launched Windsor Convention Services in 1980. Business #18.
Windsor Convention Services provided a lead capture system for exhibitors at trade shows.
In 1980, William M. Windsor established Windsor Advertising, Inc., an advertising agency. Business #17.